r.e.m. beauty

I worked directly with Pattern Agency to develop brand design system concepts that struck the perfect balance between Ariana’s vision and a scalable, systematic approach. These designs were flexible enough to be applied across nearly any channel and touchpoint, including those that wouldn’t be rolled out until much later.

I led the development of core stylistic pillars—typography, art direction, animation, color usage, UX/UI elements, and brand voice. I also designed all email and social templates, and took a hands-on role in directing the UX/UI and visual design for site.

We presented our concepts directly to Ari and her team, discussed her feedback, incorporated her direction, and then started crafting the teaser, launch campaign, eCommerce site, and the entire brand identity system.

Oh, and I was sworn to a blood oath of secrecy the whole time.