crate&barrel
The vision for the HP revamp was focused on navigational, inspirational, data-driven, personalized, flexible, and beautiful.
23%
Conversion Rate
18%
Customer Retention
The goal was to revisit Crate and Barrel’s HP and design system to set them up for future success in the following areas: inspiring, driving to top categories, creating more flexibility within the design system, and a deep dive into a Baymard UX audit.
Services:
GenAI
UX/UI
Wireframing
Design System
eCommerce
Image Curation
23%
Conversion Rate
18%
Customer Retention
The goal was to revisit Crate and Barrel’s HP and design system to set them up for future success in the following areas: inspiring, driving to top categories, creating more flexibility within the design system, and a deep dive into a Baymard UX audit.
crate&barrel
This work spans GenAI-powered PDP and PLP imagery and ecommerce landing pages, combining scalable creative systems with product-led storytelling built to convert.
Services:
GenAI
UX/UI
Wireframing
Design Systems
eCommerce
Image Curation
23%
Conversion Rate
18%
Customer Retention
The goal was to revisit Crate and Barrel’s HP and design system to set them up for future success in the following areas: inspiring, driving to top categories, creating more flexibility within the design system, and a deep dive into a Baymard UX audit.
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