crate&barrel

The vision for the HP revamp was focused on navigational, inspirational, data-driven, personalized, flexible, and beautiful.

23%

Conversion Rate

18%

Customer Retention

The goal was to revisit Crate and Barrel’s HP and design system to set them up for future success in the following areas: inspiring, driving to top categories, creating more flexibility within the design system, and a deep dive into a Baymard UX audit.

Services:

GenAI

UX/UI

Wireframing

Design System

eCommerce

Image Curation

23%

Conversion Rate

18%

Customer Retention

The goal was to revisit Crate and Barrel’s HP and design system to set them up for future success in the following areas: inspiring, driving to top categories, creating more flexibility within the design system, and a deep dive into a Baymard UX audit.

crate&barrel

The vision for the HP revamp
was focused on navigational, inspirational, data-driven, personalized, flexible, and beautiful.

Services:

GenAI

UX/UI

Wireframing

Design Systems

eCommerce

Image Curation

23%

Conversion Rate

18%

Customer Retention

The goal was to revisit Crate and Barrel’s HP and design system to set them up for future success in the following areas: inspiring, driving to top categories, creating more flexibility within the design system, and a deep dive into a Baymard UX audit.