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What kind of AI tools do you use?
I combine multiple GenAI tools across image, video, and post-production, often layering them with traditional tools like Photoshop and Figma. Tool choice is driven by the creative goal, brand standards, and final use case, not trends. Commonly used tools include: Midjourney, Magnific AI, Runway, Sora, Veo, Nano Banana, Pika, Kling, ElevenLabs, Suno, Flora, Weavy. Tools evolve quickly; my focus is on building reliable creative workflows and brand-safe systems rather than locking into any single platform.
Is this fully AI-generated, or do you also do traditional design and ecommerce work?
I do both—and often together. GenAI is one part of a larger creative system that includes traditional ecommerce design, art direction, UX, and production. The output is held to the same standards as any high-end digital work.
Do you create workflow or prompting guides for teams?
Yes, when it makes sense. I’ve created documented AI workflows, prompt frameworks, and tool stacks that help internal teams move faster while maintaining quality and brand control.
Who owns the final assets, and can they be used commercially?
Clients receive full commercial usage rights to final approved assets. I work intentionally within platforms and workflows that support real-world brand use, and I am happy to align with legal or internal guidelines.
Can AI replace photoshoots entirely?
GenAI can replace or reduce traditional photoshoots in many cases, especially for product imagery, PDPs, PLPs, campaign extensions, and concept exploration. It’s incredibly effective for speed, scale, and iteration. That said, it’s not a one-size-fits-all solution. Some moments still benefit from physical photography—especially when unique materials, complex interactions, or high-touch storytelling are critical. My role is to help brands decide when AI makes sense, where it doesn’t, and how to combine both for the strongest result.
How do you make sure AI imagery looks on-brand and not generic?
I build brand-specific prompting systems, visual guardrails, and reference libraries. This can include master prompts, negative prompts, lighting and composition rules, and post-production polish. The goal is consistency, not novelty.