Hi. I’m Roseanne.
I’m a senior creative with deep experience in ecommerce, digital marketing, and GenAI-driven work. I’ve led teams, partnered closely with product and marketing, and stayed hands-on because I believe the best ideas come from doing, not just directing.
I bring a confident, people-first approach, delivering strong work even under tight timelines.
I’m a senior creative with deep experience in ecommerce, digital marketing, and GenAI-driven work. I’ve led teams, partnered closely with product and marketing, and stayed hands-on because I believe the best ideas come from doing, not just directing.
I bring a confident, people-first approach, delivering strong work even under tight timelines.
Hi. I’m Roseanne.
[ By the numbers ]
Brands transformed. End-to-end brand and digital transformations across commerce, marketing, and product.
Awards won. Industry-recognized work across digital, brand, and commerce experiences.
Success rates. Projects delivered successfully, on time, and aligned to business goals.
[ my values ]
[ 01
Purpose
Every layout, animation, and interaction serves strategy not just aesthetics. Every detail ties back to intent.
[ 02
Clarity
Clear direction leads to better decisions, stronger collaboration, and better work.
[ 03
Performance
Speed, SEO, and CRO are built into our process. Every build is engineered for results to convert
[ 04
Collaboration
I don’t just deliver creative, I partner with teams. Aligning every decision with performance goals.
[ Awards & Recognition ]
Webby Awards Honoree: Best iOS App in the Apps, dApps
2023
Webby Awards Honoree: Best iOS App in the Apps, dApps, and Software Shopping & Retail category
2023
Webby Awards Honoree: Best iOS App in the Apps
2023
Cosmopolitan Readers' Choice Beauty Award
2023
Cosmopolitan Readers’ Choice Beauty Award
2023
Webby Awards Winner: Best Use of Photography on Mobile Site
2023
Webby Awards Winner: Best Use of Photography on Mobile Site
2022
Webby Awards Winner: Best Use of Photography
2023
Webby Awards Winner: Best Use of Photography on a Website
2022
Webby Awards Winner: Best Use of Photography
2022
Webby Awards Winner: Best Website and Mobile Site - Fashion & Beauty
2022
Webby Awards Winner: Best Website and Mobile Site
2022
Webby Awards Winner: Best Mobile User Interface
2022
Webby Awards Honoree: Best Mobile Visual Design
2022
awwwards - Honorable mention shout out
2021
Webby Awards Honoree: Best Mobile Visual Design - Aesthetic
2022
awwwards - Honorable mention shout out
2021
[ Testimonials ]
What a gem to work with. Roseanne is upbeat, on top of her projects, and cool under pressure even during the most brutal launch weeks. She jumped in at Crate & Barrel without missing a beat. She has my full endorsement.
Alex Mharcei
@Crate&Barrel
I can’t say enough good things about Roseanne. She brings expertise, works effortlessly with others, and communicates her work with confidence. She’s personable, professional, hard-working, dedicated, creative, and most importantly, fun.
Britt Feder
@FORMA Brands - r.e.m. beauty
Roseanne is awesome to work with. She immediately understood our vision, delivered high-quality designs, and made the collaboration seamless. Her positive, determined energy and willingness to take on challenges were evident from start to finish.
Mat Goodman
CEO @Okendo
What a gem to work with. Roseanne is upbeat, on top of her projects, and cool under pressure even during the most brutal launch weeks. She jumped in at Crate & Barrel without missing a beat. She has my full endorsement.
Alex Mharcei
@Crate&Barrel
I can’t say enough good things about Roseanne. She brings expertise, works effortlessly with others, and communicates her work with confidence. She’s personable, professional, hard-working, dedicated, creative, and most importantly, fun.
Britt Feder
@FORMA Brands - r.e.m. beauty
Roseanne is awesome to work with. She immediately understood our vision, delivered high-quality designs, and made the collaboration seamless. Her positive, determined energy and willingness to take on challenges were evident from start to finish.
Mat Goodman
CEO @Okendo
What a gem to work with. Roseanne is upbeat, on top of her projects, and cool under pressure even during the most brutal launch weeks. She jumped in at Crate & Barrel without missing a beat. She has my full endorsement.
Alex Mharcei
@Crate&Barrel
I can’t say enough good things about Roseanne. She brings expertise, works effortlessly with others, and communicates her work with confidence. She’s personable, professional, hard-working, dedicated, creative, and most importantly, fun.
Britt Feder
@FORMA Brands - r.e.m. beauty
Roseanne is awesome to work with. She immediately understood our vision, delivered high-quality designs, and made the collaboration seamless. Her positive, determined energy and willingness to take on challenges were evident from start to finish.
Mat Goodman
CEO @Okendo
What a gem to work with. Roseanne is upbeat, on top of her projects, and cool under pressure even during the most brutal launch weeks. She jumped in at Crate & Barrel without missing a beat. She has my full endorsement.
Alex Mharcei
@Crate&Barrel
I can’t say enough good things about Roseanne. She brings expertise, works effortlessly with others, and communicates her work with confidence. She’s personable, professional, hard-working, dedicated, creative, and most importantly, fun.
Britt Feder
@FORMA Brands - r.e.m. beauty
Roseanne is awesome to work with. She immediately understood our vision, delivered high-quality designs, and made the collaboration seamless. Her positive, determined energy and willingness to take on challenges were evident from start to finish.
Mat Goodman
CEO @Okendo
I've worked with top brands
[ Testimonials ]
What a gem to work with. Roseanne is upbeat, on top of her projects, and cool under pressure even during the most brutal launch weeks. She jumped in at Crate & Barrel without missing a beat. She has my full endorsement.
Alex Mharcei
@Crate&Barrel
I can’t say enough good things about Roseanne. She brings expertise, works effortlessly with others, and communicates her work with confidence. She’s personable, professional, hard-working, dedicated, creative, and most importantly, fun.
Britt Feder
@FORMA Brands - r.e.m. beauty
Roseanne is awesome to work with. She immediately understood our vision, delivered high-quality designs, and made the collaboration seamless. Her positive, determined energy and willingness to take on challenges were evident from start to finish.
Mat Goodman
CEO @Okendo
What a gem to work with. Roseanne is upbeat, on top of her projects, and cool under pressure even during the most brutal launch weeks. She jumped in at Crate & Barrel without missing a beat. She has my full endorsement.
Alex Mharcei
@Crate&Barrel
I can’t say enough good things about Roseanne. She brings expertise, works effortlessly with others, and communicates her work with confidence. She’s personable, professional, hard-working, dedicated, creative, and most importantly, fun.
Britt Feder
@FORMA Brands - r.e.m. beauty
Roseanne is awesome to work with. She immediately understood our vision, delivered high-quality designs, and made the collaboration seamless. Her positive, determined energy and willingness to take on challenges were evident from start to finish.
Mat Goodman
CEO @Okendo
What a gem to work with. Roseanne is upbeat, on top of her projects, and cool under pressure even during the most brutal launch weeks. She jumped in at Crate & Barrel without missing a beat. She has my full endorsement.
Alex Mharcei
@Crate&Barrel
I can’t say enough good things about Roseanne. She brings expertise, works effortlessly with others, and communicates her work with confidence. She’s personable, professional, hard-working, dedicated, creative, and most importantly, fun.
Britt Feder
@FORMA Brands - r.e.m. beauty
Roseanne is awesome to work with. She immediately understood our vision, delivered high-quality designs, and made the collaboration seamless. Her positive, determined energy and willingness to take on challenges were evident from start to finish.
Mat Goodman
CEO @Okendo
What a gem to work with. Roseanne is upbeat, on top of her projects, and cool under pressure even during the most brutal launch weeks. She jumped in at Crate & Barrel without missing a beat. She has my full endorsement.
Alex Mharcei
@Crate&Barrel
I can’t say enough good things about Roseanne. She brings expertise, works effortlessly with others, and communicates her work with confidence. She’s personable, professional, hard-working, dedicated, creative, and most importantly, fun.
Britt Feder
@FORMA Brands - r.e.m. beauty
Roseanne is awesome to work with. She immediately understood our vision, delivered high-quality designs, and made the collaboration seamless. Her positive, determined energy and willingness to take on challenges were evident from start to finish.
Mat Goodman
CEO @Okendo
I've worked with top brands
[ Testimonials ]
What a gem to work with. Roseanne is upbeat, on top of her projects, and cool under pressure even during the most brutal launch weeks. She jumped in at Crate & Barrel without missing a beat. She has my full endorsement.
Alex Mharcei
@Crate&Barrel
I can’t say enough good things about Roseanne. She brings expertise, works effortlessly with others, and communicates her work with confidence. She’s personable, professional, hard-working, dedicated, creative, and most importantly, fun.
Britt Feder
@FORMA Brands - r.e.m. beauty
Roseanne is awesome to work with. She immediately understood our vision, delivered high-quality designs, and made the collaboration seamless. Her positive, determined energy and willingness to take on challenges were evident from start to finish.
Mat Goodman
CEO @Okendo
What a gem to work with. Roseanne is upbeat, on top of her projects, and cool under pressure even during the most brutal launch weeks. She jumped in at Crate & Barrel without missing a beat. She has my full endorsement.
Alex Mharcei
@Crate&Barrel
I can’t say enough good things about Roseanne. She brings expertise, works effortlessly with others, and communicates her work with confidence. She’s personable, professional, hard-working, dedicated, creative, and most importantly, fun.
Britt Feder
@FORMA Brands - r.e.m. beauty
Roseanne is awesome to work with. She immediately understood our vision, delivered high-quality designs, and made the collaboration seamless. Her positive, determined energy and willingness to take on challenges were evident from start to finish.
Mat Goodman
CEO @Okendo
What a gem to work with. Roseanne is upbeat, on top of her projects, and cool under pressure even during the most brutal launch weeks. She jumped in at Crate & Barrel without missing a beat. She has my full endorsement.
Alex Mharcei
@Crate&Barrel
I can’t say enough good things about Roseanne. She brings expertise, works effortlessly with others, and communicates her work with confidence. She’s personable, professional, hard-working, dedicated, creative, and most importantly, fun.
Britt Feder
@FORMA Brands - r.e.m. beauty
Roseanne is awesome to work with. She immediately understood our vision, delivered high-quality designs, and made the collaboration seamless. Her positive, determined energy and willingness to take on challenges were evident from start to finish.
Mat Goodman
CEO @Okendo
What a gem to work with. Roseanne is upbeat, on top of her projects, and cool under pressure even during the most brutal launch weeks. She jumped in at Crate & Barrel without missing a beat. She has my full endorsement.
Alex Mharcei
@Crate&Barrel
I can’t say enough good things about Roseanne. She brings expertise, works effortlessly with others, and communicates her work with confidence. She’s personable, professional, hard-working, dedicated, creative, and most importantly, fun.
Britt Feder
@FORMA Brands - r.e.m. beauty
Roseanne is awesome to work with. She immediately understood our vision, delivered high-quality designs, and made the collaboration seamless. Her positive, determined energy and willingness to take on challenges were evident from start to finish.
Mat Goodman
CEO @Okendo
I've worked with top brands
[ faqs ]
Curious About Something?
Let's Chat
Senior creative direction and hands-on execution for ecommerce and GenAI projects, delivered with clarity and care.
Questions or quick intros welcome
What kind of AI tools do you use?
I combine multiple GenAI tools across image, video, and post-production, often layering them with traditional tools like Photoshop and Figma. Tool choice is driven by the creative goal, brand standards, and final use case, not trends. Commonly used tools include: Midjourney, Magnific AI, Runway, Sora, Veo, Nano Banana, Pika, Kling, ElevenLabs, Suno, Flora, Weavy. Tools evolve quickly; my focus is on building reliable creative workflows and brand-safe systems rather than locking into any single platform.
Is this fully AI-generated, or do you also do traditional design and ecommerce work?
I do both—and often together. GenAI is one part of a larger creative system that includes traditional ecommerce design, art direction, UX, and production. The output is held to the same standards as any high-end digital work.
Do you create workflow or prompting guides for teams?
Yes, when it makes sense. I’ve created documented AI workflows, prompt frameworks, and tool stacks that help internal teams move faster while maintaining quality and brand control.
Who owns the final assets, and can they be used commercially?
Clients receive full commercial usage rights to final approved assets. I work intentionally within platforms and workflows that support real-world brand use, and I am happy to align with legal or internal guidelines.
Can AI replace photoshoots entirely?
GenAI can replace or reduce traditional photoshoots in many cases, especially for product imagery, PDPs, PLPs, campaign extensions, and concept exploration. It’s incredibly effective for speed, scale, and iteration. That said, it’s not a one-size-fits-all solution. Some moments still benefit from physical photography—especially when unique materials, complex interactions, or high-touch storytelling are critical. My role is to help brands decide when AI makes sense, where it doesn’t, and how to combine both for the strongest result.
How do you make sure AI imagery looks on-brand and not generic?
I build brand-specific prompting systems, visual guardrails, and reference libraries. This can include master prompts, negative prompts, lighting and composition rules, and post-production polish. The goal is consistency, not novelty.
[ faqs ]
Curious About Something?
Let's Chat
Senior creative direction and hands-on execution for ecommerce and GenAI projects, delivered with clarity and care.
Questions or quick intros welcome
What kind of AI tools do you use?
I combine multiple GenAI tools across image, video, and post-production, often layering them with traditional tools like Photoshop and Figma. Tool choice is driven by the creative goal, brand standards, and final use case, not trends. Commonly used tools include: Midjourney, Magnific AI, Runway, Sora, Veo, Nano Banana, Pika, Kling, ElevenLabs, Suno, Flora, Weavy. Tools evolve quickly; my focus is on building reliable creative workflows and brand-safe systems rather than locking into any single platform.
Is this fully AI-generated, or do you also do traditional design and ecommerce work?
I do both—and often together. GenAI is one part of a larger creative system that includes traditional ecommerce design, art direction, UX, and production. The output is held to the same standards as any high-end digital work.
Do you create workflow or prompting guides for teams?
Yes, when it makes sense. I’ve created documented AI workflows, prompt frameworks, and tool stacks that help internal teams move faster while maintaining quality and brand control.
Who owns the final assets, and can they be used commercially?
Clients receive full commercial usage rights to final approved assets. I work intentionally within platforms and workflows that support real-world brand use, and I am happy to align with legal or internal guidelines.
Can AI replace photoshoots entirely?
GenAI can replace or reduce traditional photoshoots in many cases, especially for product imagery, PDPs, PLPs, campaign extensions, and concept exploration. It’s incredibly effective for speed, scale, and iteration. That said, it’s not a one-size-fits-all solution. Some moments still benefit from physical photography—especially when unique materials, complex interactions, or high-touch storytelling are critical. My role is to help brands decide when AI makes sense, where it doesn’t, and how to combine both for the strongest result.
How do you make sure AI imagery looks on-brand and not generic?
I build brand-specific prompting systems, visual guardrails, and reference libraries. This can include master prompts, negative prompts, lighting and composition rules, and post-production polish. The goal is consistency, not novelty.
[ faqs ]
Curious About Something?
Let's Chat
Senior creative direction and hands-on execution for ecommerce and GenAI projects, delivered with clarity and care.
Questions or quick intros welcome
What kind of AI tools do you use?
I combine multiple GenAI tools across image, video, and post-production, often layering them with traditional tools like Photoshop and Figma. Tool choice is driven by the creative goal, brand standards, and final use case, not trends. Commonly used tools include: Midjourney, Magnific AI, Runway, Sora, Veo, Nano Banana, Pika, Kling, ElevenLabs, Suno, Flora, Weavy. Tools evolve quickly; my focus is on building reliable creative workflows and brand-safe systems rather than locking into any single platform.
Is this fully AI-generated, or do you also do traditional design and ecommerce work?
I do both—and often together. GenAI is one part of a larger creative system that includes traditional ecommerce design, art direction, UX, and production. The output is held to the same standards as any high-end digital work.
Do you create workflow or prompting guides for teams?
Yes, when it makes sense. I’ve created documented AI workflows, prompt frameworks, and tool stacks that help internal teams move faster while maintaining quality and brand control.
Who owns the final assets, and can they be used commercially?
Clients receive full commercial usage rights to final approved assets. I work intentionally within platforms and workflows that support real-world brand use, and I am happy to align with legal or internal guidelines.
Can AI replace photoshoots entirely?
GenAI can replace or reduce traditional photoshoots in many cases, especially for product imagery, PDPs, PLPs, campaign extensions, and concept exploration. It’s incredibly effective for speed, scale, and iteration. That said, it’s not a one-size-fits-all solution. Some moments still benefit from physical photography—especially when unique materials, complex interactions, or high-touch storytelling are critical. My role is to help brands decide when AI makes sense, where it doesn’t, and how to combine both for the strongest result.
How do you make sure AI imagery looks on-brand and not generic?
I build brand-specific prompting systems, visual guardrails, and reference libraries. This can include master prompts, negative prompts, lighting and composition rules, and post-production polish. The goal is consistency, not novelty.