Hi, I’m Roseanne.

I bring creative director energy, a hands-on designer mindset, and a growing stash of GenAI tricks.

  • I’m a digital creative who knows how to make things not only look good—but work hard.

    I’ve led design for everything from sleek eComm sites to full brand launches, turning big ideas into high-performing visuals across web, email, and social.

    These days, I’m having a lot of fun blending traditional design chops with generative AI tools like Midjourney, Runway, and ChatGPT to speed up production, spark new concepts, and bring a little magic to the creative process. Think: branded lifestyle content, product storytelling, and video—imagined (and reimagined) faster than ever.

    Whether I’m directing a shoot, building out a UX flow, or generating visuals from a single prompt, I bring taste, strategy, and a hands-on attitude to every project.

    Big fan of clean design, bold ideas, and not taking myself too seriously.

My Process

Uncover the Problem

I believe the best solutions start with the right questions. That’s why I talk to users and dig into whatever I can—conversion metrics, heatmaps, user feedback—to surface what’s really getting in the way. It’s less about assumptions and more about guided discovery.

Design the Solution

From early concepts to final design, I shape every part of the experience—mapping user flows, building prototypes, crafting interactions, and refining visuals to align with the design system. It’s all about creating thoughtful, cohesive solutions that look as good as they work.

Bring it to life

I work closely with PMs, engineers, and stakeholders—turning ideas into build-ready designs and staying involved through dev and QA. It’s all about tight collaboration to ensure the final product looks, feels, and functions exactly as intended.

Measure Success

I define success metrics early on and make sure we're aligned from the start. Once a product goes live, I review performance and look for opportunities to iterate, improve, and evolve the experience.

What People Are Saying

  • What a gem to work with! Roseanne is upbeat, on top of her projects, and cool under pressure - even during some of the most brutal launch weeks. Roseanne jumped into the fire for us at Crate and Barrel and didn’t miss a beat. As a creative, she’s an all-star professional athlete. From my perspective, she has my full endorsement for anything she works on now and in the future.

    — Alex Mharcei @Crate&Barrel

  • I can’t say enough good things about Roseanne. She brings years of expertise to the table and works well with everyone she comes in contact with during a project. She’s personable yet professional and speaks confidently about every amazing thing she creates. She’s an absolute joy to work with. Everyone should strive to be a little more like Roseanne: hard-working, dedicated, creative, and most importantly, fun.

    — Britt Feder @FORMA Brands

  • Roseanne is awesome to work with. Her ability to grasp what we were looking for conceptually & quickly produce high-quality designs was one of the critical success factors - she just “got it,” which made the collaboration process smooth and the outcome a complete success. Roseanne brought a positive and determined energy to the project. Her willingness to take on a challenge felt genuine and demonstrable from the beginning to completion. 

    — Matt Goodman - Co-Founder, CEO @Okendo