AI-Assisted Creative System
Developed a scalable AI-assisted creative system for generating on-brand ecommerce and paid social creative while maintaining product fidelity and campaign consistency.
Services:
GenAI
AI Workflows
Creative Systems
Performance Creative
eCommerce
Paid Social
Brand Guidelines
Translated existing campaign guidelines into reusable AI creative systems focused on consistency, realism, and scalable content generation.
AI Workflow System
Brand References
Established the campaign’s visual language using existing brand creative, composition, lighting, and emotional tone references.
Prompt Exploration
Generated multiple visual directions while maintaining campaign consistency across composition, lighting, styling, and tone.
Curated outputs based on realism, product fidelity, brand alignment, and campaign usability.
AI Upscaling + Retouching
Refined selected outputs through AI upscaling, compositing, and retouching to meet production-ready brand standards.
Motion Generation
Extended static campaign assets into scalable motion content optimized for social and digital placements.
Campaign Outputs
Adapted creative across multiple campaign placements, enabling scalable content production for ecommerce and paid media.
Brand Consistency
at Scale
Developed reusable visual systems that enabled rapid campaign iteration while maintaining consistent lighting, tone, composition, and brand cohesion across outputs.
Scalable Creative Variation
Preserved:
• campaign lighting system
brand color palette
composition style
camera positioning
Varied:
pose & movement
expression
framing & crop
composition
talent diversity
