This work spans GenAI-powered PDP and PLP imagery and ecommerce landing pages, combining scalable creative systems with product-led storytelling built to convert.
AI Fabric & Material Draping for ecommerce
Create more PLP and PDP assets without reshoots, 3D pipelines, or added production time.
For most furniture and home brands, photography budgets only cover a small set of best-selling colorways. The rest of the assortment lives as swatches, in-store samples, or not at all.
I used GenAI-powered fabric and material draping to extend existing imagery—making it possible to visualize additional fabrics, colors, and finishes quickly and consistently across PLPs and PDPs.
By applying approved materials to approved product views, this approach helps brands showcase more of their assortment online while staying aligned with brand standards and visual consistency.
Why This Matters for PLPs and PDPs
This workflow is designed around real ecommerce constraints, not idealized production scenarios. Instead of relying on reshoots or long 3D timelines, brands can scale imagery using the assets they already have.
By batching fabrics and finishes and applying them systematically, teams can move faster, update assortments more frequently, and give customers clearer visual context before purchase.
Show more colorways and fabric options on PLPs
Improve PDP confidence without in-store visits or swatch orders
Reduce dependency on reshoots and complex 3D workflows
Enable faster seasonal, promotional, and assortment updates
Maintain lighting, scale, and brand-approved angles across variation
The Result
Richer product storytelling, faster merchandising cycles, and higher confidence at the point of purchase, without compromising image quality.
Ecommerce First Category LPs
I designed category-level landing pages for Lighting and Dining, built to function as both inspirational brand moments and high-performing commerce destinations.
Each page balances lifestyle storytelling with clear, shoppable pathways, guiding customers from discovery to purchase without sacrificing usability. Editorial pacing, category education, and modular product moments work together to support browsing, comparison, and conversion.
The layouts were designed to be e-commerce–first and scalable, allowing content to evolve with changing assortments while maintaining a premium, brand-led experience.
Lighting Category LP
Designed to balance inspiration with clear pathways to shop complex product groupings.
Dining Category LP
Structured to support browsing across collections, materials, and room settings.
