AI-Only Creative100% AI-Powered Imagery & Video for Multi-Channel Campaigns
I partnered with Peach & Lily to create imagery and video content for several new product launches. Working from product images and a few reference visuals, I used AI tools to generate lifestyle photography and motion assets that supported each campaign across channels.
Deliverables included:
Website PDP – e-commerce optimized product imagery.
Social Media – lifestyle visuals and short-form video content.
Across multiple launches, the assets helped Peach & Lily maintain a cohesive, high-quality brand presence in a full 360° campaign rollout.
Work flow
AI content isn’t “one prompt and done.” Each visual and motion asset goes through a multi-step creative workflow—iterative prompting, targeted negative prompts to refine realism, and controlled adjustments to lighting, texture, and composition. For video, I prompt full motion clips along with supporting stills to build the visual narrative, then assemble them into a cohesive final edit. After generation, every asset is upscaled and refined to ensure accurate color, packaging details, and a consistent brand aesthetic across all channels.
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