The context —
GenAI brand content was created for multiple brands using a combination of GenAI tools.
Created from start to finish using 100% GenAI tools in roughly 1 hour and 30 minutes.
Images, storyboard, and animation were all created with GenAI tools.
GenAI Tools: Midjourney, Sora, ChatGPT, Runway ML
Cynthia Rowley
GenAI New Arrivals Video Ad
Created from start to finish using 100% generative AI tools—in roughly half a day.
All assets, including imagery, storyboard, and animation, were produced with GenAI tools: Midjourney & Runway ML.
Creative Brief / ASK:
• Feature Cynthia Rowley’s latest apparel arrivals
• Highlight the brand’s signature high-end, New York-chic aesthetic
• Duration: 15 seconds
• Format: Mobile, 9:16 aspect ratio
• Showcase multiple new arrival pieces
GenAI Image process breakdown:
• Generated background image
• Generate a new model apparel image with the background image
• Generated animation prompts
• Edited video and added logo
UGC GenAI Video Ads
Created from start to finish using 100% GenAI tools in roughly half a day.
Images, script, and animation were all created with GenAI tools.
GenAI Tools: Midjourney & Runway ML & ElevenLabs
Lip-sync testing
GenAI Tools: HeyGen, Runway ML, Veo & ElevenLabs
Turn on the audio
Created from start to finish using 100% GenAI tools in roughly 4 hours.
The script, images, animation, music, and voiceover were all created with GenAI tools. Turn on the audio to hear the voiceover and music.
GenAI Tools: ChatGPT, Midjourney, Photoshop GenAI, Suno, ElevenLabs, Runway
GenAI Social Ad
Concept work for “All Set for Summer” campaign
Showcasing flexible and scaled-up living spaces that will inspire customers to transform their outdoor area into a second living room, dining room–and even kitchen.
GenAI Tools: Midjourney Photoshop GenAI, Runway
GenAI Image
Ask: Swap the coffee table
Timing: Generated in 60sec
GenAI Tools: ChatGPT & DALL•E
GenAI Image
Problem: The company features products from multiple brands, resulting in inconsistent imagery due to varying lighting and shadows across the site.
Ask: Create visual consistency by making all products appear as if they were shot in the same studio, under uniform lighting and shadow conditions.
Timing: Generated in 1min 2 sec
GenAI Tools: ChatGPT & Sora
GenAI Image
Request: Background extension and product swap
Left: Original image shot in a studio
Right: GenAI generated in 60 sec
GenAI Tools: Midjourney & ChatGPT
GenAI Video
GenAI image text-to-video prompting. Background extended to leave room for copy. Generated in roughly 5 mins
GenAI Tools: photoshop GenAI, Runway ML
GenAI Video
Request: UGC test
GenAI Tools: ChatGPT 5, Runway ML
GenAI Images
Fall recipe inspiration work.
GenAI Tools: Midjourney
GenAI Images
On-figure fashion inspiration work.
GenAI Tools: Midjourney
